Senators Richard Burr (R–NC) and Tom Coburn (R–OK) have just unveiled a bold Medicare reform proposalbased on the free-market forces of choice and competition. The Senators’ proposal adds further momentum to the effort to reform and improve America’s largest and most challenging entitlement program. The Burr–Coburn proposal is a welcome addition to the emerging consensus on Medicare reform. Baby boomers—the next generation of retirees—need the guarantee of higher quality of care at competitive prices. The alternative is current law: guaranteed Medicare payment cuts, reduced access to doctors and hospitals, and dangerous levels of debt.