The American Enterprise Institute held a conference yesterday to highlight findings of new polling data on public attitudes toward direct-to-consumer advertising of prescription drugs and to discuss the experience of DTC advertising in New Zealand. The first panel included Ed Slaughter of Prevention Magazine and Robert Leitman of Harris Interactive, followed by the second panel of Glen Wiggs with … [Read more...] about Direct-to-Consumer Advertising Informative, Spurs Conversation Between Doctor and Patient
Big Business Wants Universal Coverage
IN THIS ISSUE: ? Briefing on Medicare Reform Cosponsored by Galen ? Big Business Wants Universal Coverage ? Manipulating Numbers by the Health Care Establishment ? Tufts Health Plan Committed to Consumer Driven Plan ? Boston Employers Trying Out Consumer Driven Plans ? Texas Consultants Want to Get Patients Involved Briefing on Medicare Reform Cosponsored by Galen There will be a Hill … [Read more...] about Big Business Wants Universal Coverage
Direct-to-Consumer Advertising Informative, Spurs Conversation Between Doctor and Patient
The American Enterprise Institute held a conference yesterday to highlight findings of new polling data on public attitudes toward direct-to-consumer advertising of prescription drugs and to discuss the experience of DTC advertising in New Zealand. The first panel included Ed Slaughter of Prevention Magazine and Robert Leitman of Harris Interactive, followed by the second panel of Glen Wiggs with … [Read more...] about Direct-to-Consumer Advertising Informative, Spurs Conversation Between Doctor and Patient